The Prime of My Subjectivity II

Upon further investigation into my revelation that my generation is the current darling of the media, I realized that the media is only the surface.

The current presidential campaign, which has already consumed the media and the minds of so many citizens, is gunning hard for the late teen, early 20s demographic. Why else would presidential candidates be so keen on bringing their young and beautiful children with them to political events? While it has been common in the past for candidates to show off their children to appeal to the parental voters, kids on the campaign trail have been serving even more of a purpose. Republican Mike Huckabee's daughter, Sarah, has been called her father's, " field director, character witness and no-nonsense adviser".

Candidates have also been unashamed to bring celebrities on the trail. In the case of John Edwards, actor James Denton has been touting the candidate in especially high-youth areas like tailgate parties and colleges. While this device could be used to sway a candidate of almost any age, the celebrity craze is a noted interest of the young and can be a very powerful tool for a candidate --even if that tool is a piece-of-meat plumber.

The candidate who, to me, goes most for the youth jugular would be Barack Obama. His whole campaign which is focused on "hope" and "a fresh start" very effectively evokes images of youth and vitality. This kind of appeal is what young voters hope he will bring to the White House.

While my generation should feel privileged to be so valued, we must also be wary. Flash and glamour may be appealing, but with all of this focus, we must be prepared to ask the tough questions of all our candidates. With the power on our side, we have the ability to make a difference.