Saturday, October 20, 2007

Newspaper 2.0

In a world where the future of newspapers is uncertain, a group has begged to ask the question: What will the newspaper look like in 2020?

The World Association of Newspapers invited a group of experts to come together to answer this question, and their responses were based on current trends that seem to be coming out in the media. The group, which featured, "futurists, academics, industry insiders, internet pioneers and other media experts", will have their findings published by the Shaping the Future of the Newspaper project. These findings may indeed work to influence future newspaper models since they were prominently featured at the World Digital Publishing conference in Amsterdam. The event hosted more than 400 media executives from all over the world.

The newspaper of the future could be anything from streamlined and personally-tailored news, to exclusively electronic media, to glossy, magazine formats. The Shaping the Future of the Newspaper project works to keep up with the trends in media in order to keep newspapers from going the way of the dodo. With their work, the print newspapers we know today, could be unrecognizable in a mere thirteen years. Still, by becoming unrecognizable, they will hopefully become more noticeable.

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